Mara Lindqvist

Product designer · Södermalm, Stockholm

Taking on new work from autumn 2025

Calm design for money & health.

Eight years designing fintech and health apps that first-time savers and older patients can trust — from the first flow to the shipped design system.

Email [email protected]

Trust is a design material.

Mara designs savings, invoicing and rehab apps for people who are careful with their money and their health. Plain language, clear flows, accessible from the first sketch.

8 years
Product design, 2017–2025
2 domains
Fintech and health apps
6 projects
Selected, shipped, below
SV / EN
Remote across CET
Paper wireframes and a face-down phone on a birch desk

Selected work

Six projects, eight years

Hover or focus a line to open it: role, outcome, domain.

  1. Kronan2024Savings app · Northvik BankRole: lead product designer, flows and design systemOutcome: first-time savers set up a goal in under two minutesFintech
  2. Pulsa2023Cardiac rehab app · Karolinska spin-outRole: product designer, accessibility leadOutcome: large type and plain steps that older patients can follow aloneHealth
  3. Ledger Lite2022SME invoicing · FakturoRole: product designer, invoice flowOutcome: a shorter path from draft to sent invoiceFintech
  4. Vårdkoll2021Patient overview appRole: UX designer, research and prototypesOutcome: appointments and results in one calm viewHealth
  5. Project five2019Fintech productRole: product designerOutcome: details on requestFintech
  6. Project six2017Health productRole: junior product designerOutcome: details on requestHealth
Pale birch desk by a tall window with a closed notebook and pencil in low winter sun

Kronan began as a brief about savings and ended as a plain-language path from first deposit to first goal. I take a product from the question behind it to the UI that ships.

Strategy to shipped UI

Ledger Lite and Vårdkoll run on one shared set of components, tokens and written rules, so a team can keep building after I have left.

Systems that last

Printed user-flow sketches pinned to a white wall with pencil arrows and sticky notes

Pulsa is used by cardiac patients in their seventies. Every flow is built to WCAG, tested with older patients and first-time savers, and written for people under stress.

Accessible by default

Based in
Södermalm, Stockholm
Experience
Eight years, 2017–2025
Availability
From autumn 2025

I design in a Södermalm studio where the winter sun crosses the desk at two in the afternoon. For eight years I have made savings and health apps for people who are nervous about both. I work in Swedish and English, remotely across CET, and I am taking on new work from autumn 2025.

Södermalm rooftops and ochre facades above Riddarfjärden in winter light

Selected clients

  • Kronan, Northvik Bank2024
  • Pulsa, Karolinska spin-out2023
  • Ledger Lite, Fakturo2022
  • VårdkollHealth
  • FintechSavings, invoicing
  • HealthCardiac rehab

Let's make it feel safe.

Taking on new work from autumn 2025. Write in Swedish or English, and Mara answers within CET working hours.

Write to [email protected]